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The only SEO checklist you need

Time and time again we see people making the same rookie mistakes when it comes to their website’s SEO. Not properly optimizing your website can lead to lower search engine rankings and less traffic. In this article, we’ll go over the only SEO checklist you need to make sure you’re covering all your bases.

Set up GSC and Bing Webmaster tools

Before you do anything else, make sure you have set up both Google Search Console (GSC) and Bing Webmaster Tools. These are free tools provided by Google and Bing respectively, and they are essential for any website owner who wants to optimize their site for search engine visibility.

GSC will give you insights into how your website is performing on Google, including information on your search traffic, impressions, click-through rate (CTR), and more. You can also use GSC to submit your sitemap to Google, which will help them index your pages more efficiently.

Bing Webmaster Tools works similarly to GSC, but for Bing instead of Google. It provides insights into your site’s performance on Bing, including information on your search traffic, sitemaps, and more.

Submitting your sitemap to both GSC and Bing WT is essential for making sure that all of your pages are properly indexed by the major search engines.

Set up Google Analytics

If you don’t have Google Analytics set up for your website, you’re missing out on valuable data about your visitors. Google Analytics is a free tool that lets you track visitor behavior on your website, including how they found your site and what actions they took while they were there.

To set up Google Analytics, you’ll need to create a Google account and insert a few lines of code on your website. Once you’ve done that, you can start tracking visitors and gathering data about their behavior.

There are a lot of different ways to use Google Analytics, but here are a few of the most important things you can do with it:

-Track how many people visit your website
-Find out where your visitors come from
-See what pages people visit most often
-Learn which links people click on the most
-Find out how long people stay on your site

This is just a basic overview of what you can do with Google Analytics. If you want to learn more, we recommend checking out Google’s own Analytics Academy, which offers free online courses about how to use the tool.

Install and configure an SEO plugin (wordpress)

If you’re running a WordPress site, there’s no excuse not to have an SEO plugin installed and configured. WordPress SEO by Yoast is one of the most popular plugins, and for good reason: it’s easy to use and it covers all the basics of SEO.

Once you install and activate the plugin, you’ll see a new SEO menu item in your dashboard. Click on it to enter the SEO configuration page.

The first thing you need to do is enter your site name and description. These will be used in the metatags for your home page, so make sure they accurately describe your site.

Next, you need to configure the plugin settings. On the general settings tab, you can choose which features you want to enable or disable. I recommend leaving all the features enabled, but if you’re not using a feature, feel free to turn it off.

On the titles and metas tab, you can configure how your titles and metatags will look. Again, I recommend leaving all the default settings as they are.

The next tab is for social media integration. If you have social media accounts for your site (which you should), then you can enter the URLs here so that the plugin can generate metatags for your social media pages as well.

The last tab is for Advanced Settings. Here you can choose to enable or disable advanced features like XML sitemaps and permalink redirects. Unless you have a specific reason to change these settings, I recommend leaving them as they are.

Once you’ve configured all the settings, click on the Save Changes button at the bottom of the page

Keyword Research

in order to ensure that your website is being seen by potential customers, you need to make sure that you are using the right keywords. Performing keyword research can be time-consuming, but it is essential if you want your website to be successful. In this article, we will discuss the importance of keyword research and how to go about finding the right keywords for your website.

Identify your competitors

Once you have a good understanding of your topic, it’s time to find out who your competition is. This part of the research process is important because it will help you learn more about your topic and give you ideas for how to improve upon what others have done.

To find your competitors, simply search for your topic on Google and take a look at the websites that come up in the top 10 results. These are the websites that you will need to beat in order to rank highly in search engine results pages (SERPs).

Make a list of these websites and then visit each one to get a better idea of what they offer. As you browse, make note of anything that you think they do well and anything that you think you could do better. This will help you develop a plan for how to improve upon their work and give you a leg up in the search engine rankings.

Conduct a keyword gap analysis

When conducting keyword research, one important goal is to identify gaps in your keywords. A keyword gap analysis is a process of finding these gaps so you can improve your visibility and traffic potential in the SERPs.

To conduct a keyword gap analysis, you’ll need to create a list of all the keywords you’re targeting, as well as a list of your competitor’s keywords. Once you have these lists, you can use a number of tools to find gaps in your keywords. Some popular tools for keyword gap analysis include Google AdWords Keyword Planner, Wordstream’s Free Keyword Gap Analysis Tool, and SEMrush’s Gap Finder Tool.

Once you’ve identified gaps in your keywords, you can start working on improving your visibility for those terms. This may involve adding new content to your site, optimizing existing content, or building links to your site. Whatever the case may be, make sure you’re ALWAYS trying to improve your visibility for the most important keywords to your business!

Find your main ‘money’ keywords

You should now have a list of seed keywords. It’s time to find out which ones are worth targeting with your SEO campaigns. To do that, you need to research the keywords’ search volume, competition, and cost per click (CPC).

There are many tools you can use to do this research, but we recommend using Google Keyword Planner. This tool is free to use (you’ll need to set up a Google Ads account) and will give you accurate data on keyword difficulty and trends.

Once you have this data, you can start to prioritize your keywords. The general rule of thumb is that the easier a keyword is to rank for (i.e., the lower the competition and higher the search volume), the more valuable it is.

You should also consider the CPC when prioritizing your keywords. A high CPC means that people are willing to pay a lot for clicks on that keyword, which means it’s likely to be a high-value target for your SEO campaigns.

Technical SEO

Technical SEO is the process of optimizing a website for the search engines. It is a collection of techniques that are used to improve the ranking of a website in the search engine results pages (SERP). Technical SEO includes optimizing the website architecture, the code, the content, the links, and the user experience.

Leverage “Inspect URL” feature in GSC

The Inspect URL feature in Google Search Console (GSC) can be really helpful when troubleshooting potential SEO issues with your website. This tool allows you to see how Googlebot is crawl your website, as well as any potential errors that it encounters.

Ensure your website is mobile-friendly

In order for your website to rank highly in search engine results pages, it is essential that it is mobile-friendly. In other words, your website should be responsive, meaning it should adjust itself to fit the screen size of whatever device it is being viewed on. This is important because the majority of Internet users now access the web using mobile devices such as smartphones and tablets. If your website is not responsive, it will likely be penalized by Google and other search engines, resulting in lower rankings and less traffic.

Check your site’s loading speed

In today’s competitive online landscape, site loading speed is more important than ever. Not only do search engines take loading speed into account when ranking sites, but users are also less likely to stay on a site that takes too long to load. If your site is slow, there are a number of things you can do to speed it up.

First, check your site’s loading speed using a tool like Google’s PageSpeed Insights or Pingdom. These tools will give you a report of what factors are causing your site to load slowly and offer suggestions for how to improve its speed.

Common issues that can cause slow loading times include large images, poorly coded HTML, and excessive amounts of JavaScript. Once you know what the issues are, you can start fixing them. For instance, you can optimize images by reducing their file size or using a content delivery network (CDN) to serve them from multiple locations. You can also minify HTML and JavaScript files to reduce their size and improve loading times.

Making even small improvements to your site’s loading speed can make a big difference in its overall performance. So if your site is slow, don’t wait to start fixing the problem.

On-page and Content

It’s important to have great on-page and content if you want your website to rank well in the search engines. That’s why we’re going to take a look at the Dallas game today and see what time it is. We’ll also talk about some other important factors that you need to consider when optimizing your website.

Fix duplicate, missing, and truncated title tags

Your title tags are one of the most important on-page SEO elements. They tell search engines what your page is about, and they appear in the search results as the clickable link.

Unfortunately, many title tags are either missing, duplicated, or truncated. This can cause problems for both users and search engines.

Here are some tips for fixing duplicate, missing, and truncated title tags:

– Make sure your title tags are unique and descriptive.
– Avoid duplicate title tags by using different titles for different pages.
– Use short, concise title tags that accurately reflect the content of your page.
– Avoid truncated title tags by using long enough titles that can be fully displayed in the search results.

Find and fix duplicate or missing meta descriptions

Duplicate or missing meta descriptions can hurt your traffic and search engine rankings. Use this tool to find and fix them.

What is a meta description?

A meta description is a short summary of a web page’s content. Meta descriptions are used by search engines to help users find relevant results for their search queries.

Why are duplicate or missing meta descriptions bad for my website?

Duplicate or missing meta descriptions can make it difficult for users to find your web pages in the search results. This can lead to lower traffic and fewer conversions. Additionally, search engines may penalize your website if they find duplicate or missing meta descriptions on your site.

How do I fix duplicate or missing meta descriptions?

There are a few different ways to fix duplicate or missing meta descriptions:
– Use unique, keyword-rich titles and descriptions for each page on your website.
– Use the Meta Description Optimization Tool to identify pages with duplicate or missing meta descriptions, and then edit the titles and descriptions as needed.
– If you use WordPress, install the SEO by Yoast plugin, which will help you optimize your titles and descriptions.

Find and fix multiple H1 tags

If you have more than one H1 tag on your page, it’s important to find and fix them. Having multiple H1 tags can cause confusion for search engines and can also harm your SEO.

To find and fix multiple H1 tags:

1. Check the code of your page for more than one

tag.
2. If you find more than one H1 tag, decide which one is the most important and relevant to the content of your page.
3. Remove the other H1 tags from your code or change them to normal text (

or

, for example).
4. Save your page and re-upload it to your server.

Off-Page SEO

Off-page SEO is the process of optimizing a website for higher search engine rankings through the use of external signals. This includes things like social media engagement, directory listings, and blog citations. In this article, we’ll take a look at some of the best ways to get started with off-page SEO.

Analyze your competitor’s link profile

The first step is to research your competitors. A good place to start is by looking at their link profile. This will give you an idea of what kinds of links they are building, and where they are getting them from. To do this, you can use a tool like Majestic SEO or Moz’s Open Site Explorer.

Conduct a link intersect analysis

Link intersect is a process where you take a list of target websites and run it through a SEO tool like ahrefs, majestic, or Moz’s Open Site Explorer. Doing this will give you a list of sites that link to multiple targets on your list. These are the sites you want to focus your attention as they have already linked to similar content.

Target your competitors’ broken backlinks

Your competitors’ broken backlinks are a goldmine for your SEO and link-building efforts. You can take advantage of their neglected and abandoned links to improve your own ranking in search engines.

Backlinks are a major factor in SEO, and broken backlinks are opportunities to improve your link profile and increase your authority. When a competitor’s site linking to yours goes down, you can swoop in and claim the link for your own site.

There are a few ways to find your competitors’ broken backlinks:

– Use a tool like Majestic or ahrefs to find links pointing to your competitor’s domain.
– Use Google Search Console’s “Links To Your Site” report to find links that are no longer working.
– Use a tool like Screaming Frog to crawl your competitor’s website and look for 404 errors.

Once you’ve found some broken backlinks, there are a few ways to take advantage of them:

– Reach out to the site owner and ask them to update the link.
– Submit a guest post or article to the site with a link back to your site.
– Claim the link for your own website with a 301 redirect.

By taking advantage of your competitors’ broken backlinks, you can improve your SEO and authority with minimal effort.