Find out the answer to the question, “What time is the Giants game today?”
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SEO Basics
If you want your website to rank higher in the search engines, then you need to understand the basics of SEO. SEO stands for Search Engine Optimization and it is a process of optimizing your website to rank higher in the search engines. There are a lot of factors that go into SEO, but we will just be covering the basics in this article.
Set up GSC and Bing Webmaster tools
Having GSC and Bing Webmaster tools set up is essential for tracking your website’s SEO performance. Not only will it help you track your progress, but you’ll also be able to get insights into what keywords and search queries are driving traffic to your site.
To set up GSC, simply go to https://www.google.com/webmasters/tools/home?hl=en and sign in with your Google account. Once you’re signed in, click on the “Add a property” button and enter your website’s URL.
Bing Webmaster tools works similarly – just go to https://www.bing.com/toolbox/webmaster and sign in with your Microsoft account. Once you’re signed in, click on the “Add a Site” button and enter your website’s URL.
Set up Google Analytics
Google Analytics is a free service that allows website owners to track detailed information about their website visitors. This information can be used to improve the overall performance of a website. In order to use Google Analytics, you must first set up an account and install the tracking code on your website.
1. Create a Google Analytics account
Visit the Google Analytics website and click “Create an Account”.
2. Enter your account information
Enter your website name, URL, time zone, and other important information.
3. Accept the terms and conditions
Click “I accept the terms and conditions” to continue.
4. Get your tracking code
Once you have created your account, you will be given a tracking code. This code must be installed on every page of your website that you want to track.
Install and configure an SEO plugin (wordpress)
To make sure your website is optimized for search engines, you need to install and configure an SEO plugin. WordPress has a number of options available, but we recommend Yoast SEO.
Once you’ve installed and activated the plugin, you’ll need to do some basic configuration. First, go to the Yoast SEO tab in your WordPress admin panel and click on theGeneral tab. Here you can enter your site’s name, description, and social media information.
Next, click on the Titles & Metas tab. Here you can configure how your titles and descriptions will appear in search engine results. You can also specify which pages you want to exclude from search results altogether.
Finally, click on the Sitemaps tab. This is where you can generate an XML sitemap for your website. An XML sitemap helps search engines index all of your website’s content more easily.
Once you’ve finished configuring the plugin, don’t forget to submit your sitemap to Google Webmaster Tools!
Keyword Research
Before you can answer the question, “What time is the Giants game today?” you need to do some keyword research. You need to find out what keywords people are searching for that relate to the Giants game. Once you have a list of keywords, you can use them to create content that will rank high in the search engines.
Identify your competitors
In order to do keyword research, you first need to identify your competitors. Start by searching for your main keywords on Google and taking note of the websites that show up in the top results. These are your direct competitors. Then, take a look at the websites that show up on the first page of the results, but aren’t in the top spot. These are your indirect competitors. Finally, make a list of all the other businesses that offer products or services similar to yours, even if they’re not competing for the same keywords. These are your potential partners or collaborators.
Conduct a keyword gap analysis
A keyword gap analysis is the process of finding the gaps in your keyword research. It helps you determine which keywords you are missing and gives you ideas for new keywords to add to your existing list.
To do a keyword gap analysis, first create a list of all the keywords you are targeting. Then, using a tool like Google AdWords Keyword Planner, check what percentage of those keywords you are currently ranking for. The keywords that you are not ranking for are your gaps.
Once you have your list of gaps, it’s time to start filling them in. The best way to do this is by creating new pieces of content that target those keywords. For example, if you’re missing the keyword “Giants game today,” you could create a blog post titled “What Time Is the Giants Game Today?”
By filling in your keyword gaps, you will be able to rank for more keywords and drive more traffic to your website.
Find your main ‘money’ keywords
Any experienced Internet marketer will tell you that the money is in the keywords. That’s why proper keyword research is essential if you want to make money online.
What are keywords? Keywords are simply words or phrases that people type into search engines when they are looking for something. For example, if someone is looking for “giant games today,” they will type that phrase into a search engine like Google.
Now, the reason why keywords are so important is because you want to make sure that your website or blog comes up when people search for those keywords. If you can rank high for popular keywords, then you will get a lot of traffic to your website, and that can lead to sales or clicks on advertising.
To find the best keywords for your website or blog, you can use a keyword research tool like Google Adwords Keyword Tool. This tool will allow you to enter in a few different words or phrases, and it will give you a list of related keywords and how many people are searching for those keywords each month.
Once you have a list of good keywords, the next step is to incorporate those keywords into your website or blog. You want to use them in your titles, in your content, and in your metatags. If you do this correctly, then you should see an uptick in traffic from search engines as they start to index your site for those popular keywords.
Technical SEO
Technical SEO is the process of optimizing your website for the search engines. It is important to make sure that your website is accessible to the search engines and that they can crawl and index your website correctly. Technical SEO can help you rank higher in the search engines and get more traffic to your website.
Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in GSC is an incredibly powerful tool that allows you to see how Google sees your website. It also gives you insight into how your website is performing in terms of SEO.
This feature can be found under the “Coverage” tab in GSC. To use it, simply enter a URL into the box and click “Inspect.”
Once you do this, you’ll see a number of different pieces of information about the URL in question. This includes things like the page title, meta data, h1 tags, and much more.
One of the most useful pieces of information that “Inspect URL” provides is a list of issues that Google has with the page in question. This can range from things like thin content to crawl errors.
If you’re looking to improve your website’s SEO, then leverage the “Inspect URL” feature in GSC to find out what issues need to be addressed.
Ensure your website is mobile-friendly
With over 60% of web traffic coming from mobile devices, it’s more important than ever to make sure your website is mobile-friendly. Not only will this help you rank higher in search engine results, but it will also make it easier for people to use your site on their phones and tablets.
There are a few things you can do to make sure your website is mobile-friendly:
– Use responsive design: This means that your website will automatically adjust to fit the screen size of the device it’s being accessed on.
– Use large fonts and buttons: Make it easy for people to tap on links and buttons on your page.
– Optimize images: Make sure your images are small in file size so they load quickly on mobile devices.
– Use less text: Keep your page content short and sweet so people can easily digest it on a small screen.
By making your website mobile-friendly, you’ll not only improve your search engine ranking, but you’ll also make it easier for people to use your site no matter where they are.
Check your site’s loading speed
One of the most important technical aspects of SEO is site speed, or how fast your webpages load. Search engines like Google have stated that site speed is a ranking factor, which means that faster sites tend to rank higher than slower ones. In addition, users are more likely to abandon a slow-loading site, which can hurt your conversion rate.
There are numerous ways to improve your site’s loading speed, but some of the most common include optimizing your images, minifying your code (removing unnecessary characters), and using a content delivery network (CDN). You can also improve your server’s response time and use caching to pre-load frequently accessed files.
To check your site’s loading speed, you can use Google’s PageSpeed Insights tool. Simply enter your URL and select “Analyze.” The tool will then generate a report detailing any areas where you can improve your site’s performance.
On-page and Content
It is 8:00 pm on a Saturday, you are just getting home from work and you want to watch the Giants game. You turn on your computer and head to Google. You search “What time is the Giants game today?” and click on the first result. The first result is an article from Bleacher Report.
Fix duplicate, missing, and truncated title tags
Here are some tips to fix common title tag issues:
-Duplicate title tags: If you have multiple pages with the same or similar title tags, consider consolidating the pages or revising the title tags to be more unique.
-Missing title tags: Make sure every page on your website has a unique title tag. A missing title tag can confuse both search engines and visitors, and can result in lower rankings or fewer pageviews.
-Truncated title tags: If your title tag is cut off in search results, it’s probably too long. Try to keep your title tags under 60 characters, including spaces.
Find and fix duplicate or missing meta descriptions
On-page andContent
An effective title tag tells users and search engines what the page is about. Duplicate or missing meta descriptions can hurt your Click-Through Rate (CTR).
Your title should be:
-Under 60 characters
-Exact match of what users are searching for
Your meta description should be:
-1-2 sentences long
-The most accurate and relevant description of the page’s content
Find and fix multiple H1 tags
If you want to improve your on-page SEO, one of the first places you should look is your website’s H1 tags. The H1 tag is the HTML code that determines the largest and most important heading on a page. Search engines use H1 tags to help them understand what a page is about, and they can also have a big impact on how users perceive a page.
Unfortunately, it’s not uncommon for websites to have multiple H1 tags, which can cause confusion for both search engines and users. In this article, we’ll discuss why it’s important to have only one H1 tag per page, and we’ll show you how to find and fix multiple H1 tags in WordPress.
##Heading:Only Use One H1 Tag Per Page
##Expansion:
As we mentioned above, the H1 tag is the HTML code that determines the largest and most important heading on a page. Most themes will automatically add an H1 tag to the title of your blog post or webpage, which is fine if that’s the only H1 tag on the page. However, if you add additional headings (using either the WordPress editor or HTML), you might inadvertently end up with multiple H1 tags.
This can cause confusion for both search engines and users because it’s not immediately clear which heading is the most important one. It also sends mixed signals about what keyword(s) you’re trying to target with your content. As a result, it’s generally best to stick with only one H1 tag per page.
Off-Page SEO
Off-page SEO is the process of optimizing your website to rank higher in the search engines. This can be done by optimizing your website content, building backlinks, and social media.
Analyze your competitor’s link profile
One way to find link building opportunities is to look at your competitor’s backlinks and see what kind of links they are getting. This will give you an idea of what kinds of links are valuable for your website.
To find your competitor’s backlinks, you can use a tool like Majestic or Open Site Explorer. Once you have a list of their backlinks, you can analyze them to see what kind of links they are.
When you are looking at your competitor’s backlinks, pay attention to the following:
-The number of links they have
-The quality of the websites that are linking to them
-The anchor text that is being used
-The type of links they are getting (e.g., social media, directories, etc.)
Once you have analyzed your competitor’s backlinks, you should have a good idea of the types of links that are valuable for your website. You can then start working on building similar links for your own website.
Conduct a link intersect analysis
A link intersect is when you find commonality between websites that link to your competitors and also link to other websites in your industry. This is a great way to start building relationships with other websites in your industry and also get an idea of which website’s might be interested in linking to your website.
To conduct a link intersect, you’ll need a list of competitor websites and a list of websites in your industry. Once you have those lists, you can use a tool like BuzzSumo or even Google Sheets to find the intersections.
Once you have your list of intersections, you can start reaching out to these websites and asking for links. Remember, the goal here is not to spam these websites but to build relationships. So, be sure to personalize your outreach and offer something of value in return for a link.
Target your competitors’ broken backlinks
Off-page SEO is the process of optimization that happens outside of your website. This type of SEO focuses on building relationships and earning backlinks from high-quality websites.
One of the most effective ways to build backlinks is to target your competitor’s broken backlinks. A broken backlink is a link to a website that no longer exists. When you find a broken backlink, you can reach out to the website that is linking to it and let them know. Most of the time, they will be happy to update their link to point to your website instead.
Building backlinks from high-quality websites can be difficult, but it’s well worth the effort. Backlinks are one of the most important ranking factors in Google’s algorithm, so earning links from reputable websites can help you rank higher in search results.